From the 1960s onwards call could be heard for alternative, grassroots media, expressing the needs of. Assignments and internships reports of electronic and print media. Its emphasis is that the prevailing democratic, commercial and professional hegemony in media system should be done away with so as to ensure easy access to the media by allowing potential users and consumers. Political reporting and government broadcast media. Democratic participant press theory this theory, on the other. Another examples are the trend of social action through social media and language programs through phone apps. How does the anc understand freedom of the press considering that it proposed a. This theory is the latest in the field of media theories, and professor mcquail is its proponent. Political reporting academic journals athens institute for. To understand the soviet media theory of the press, one must examine the soviet interpretation of the word freedom. Democraticparticipant theory is a type of theory that emphasizes and supports the media multiplicity, local nature of the media, horizontal media involvement and interaction. Its location is mainly in rich, developed countries where the citizens have the scientific, technological and.
They reported on anything like sex, explicit things, showed dead bodies and so on. The community can work for themselves as social action. Cassette culture is the first scholarly account of indian popular music and the first case study of a technological revolution now occurring throughout the world. Pdf a theory of participatory democracy based on the. The local nature of media, media multiplicity, audience participation and interaction and adopting new technology for media. What is the differences between democratic participant.
Pdf communication theory and alternative media researchgate. The government establishment and the political system appeared immutable. Democratic participant media theory research papers academia. People can and must express their views freely, exchange ideas without fear, and with absolute freedom, making use of innovations in technology. To ensure trustworthiness of data, triangulation of data sources and data generation techniques was done. Also, other researchers are free to utilize and develop. Also, this paper examined issues that affect global media outlets that make use of citizen journalism to produce news contents. This theory also says that man is capable of determining his own destiny when given all the facts will make the right choice in this theory everybody has the right to be free. Normative theories, authoritarian media theory, sovietcommunist media theory, libertarian or free press media theory, social responsibility media theory.
A broadcaster shall be free to sell airtime for the purpose of political campaigns provided. The role of regional media as a tool for building participatory democracy dr. Libertarian theory the libertarian theory developed slowly in the sixteenth century being. Free press means that all forms of media must be totally unregulated. In this sense, the general idea that different models of democracy imply different roles and expectations for the media is quite. The democratic participant theory is, in a way, the technological version of the. Democratic theory is an established subfield of political theory that is primarily concerned with examining the definition and meaning of the concept of democracy, as well as the moral foundations, obligations, challenges, and overall desirability of democratic governance. Democraticparticipant theory was proposed in recognition of new media developments and of increasing criticism of the dominance of the main mass media by private or public monopolies. The government undertake or controls the total media and communication to serve working classes and their interest. The democratic participant media theory is a variation of the. Democratic participant media theory this paper is anchored on a mass communication theory known as democratic participant media theory which was actually developed by dennis mcquail during the 80s. View democratic participant media theory research papers on academia. Mass communication talk, weblog is providing information relating to mass communication and media, how to research in mass communication. Democratic participant media theory media a bilingual.
Democraticparticipant theory of mass communication. In other words, the theories concern ideal functions of the press, what the press should do. At first the word normative theory was pronounced in usa during the height of cold war with communism and soviet. Development media theory democratic participant theory. Other normative theories development media theory democraticparticipant theory western concept authoritarianism concept revolutionary concept 31. Democratic participant theory of media emphasis on the following. Unit 4 cognitive dissonance festinger, selective perception jerome burner and leo postman. In reference to the book models and theories of communication chapter 4, which talks about the various theories of the press, which are, the authoritarian media theory,the sovietcommunist theory, libertarian media theory, social responsibility theory, the development media theory and the democratic participant theory.
The democratic participant theory is, in a way, the technological version of the libertarian theory. Examples of democraticparticipant theory of mass communication. The audience can participate and get alternatives if not satisfied with one media. The democraticparticipant theory and development media theory are of special important to us here because they are theories tailored to suit developing nations. Democratic participant media theory considers communication or mass media as very important and should be managed by the professionals. In other words, both empirical analyses and theoretical critiques of media performance routinely rely on some normative theory or a model of ideal democracy as a normative basis. The study draws on the democratic participant media theory and the public sphere theory as the theoretical foundation that provided a broad analysis of how community media operate as participatory communication channels that encourage community participation in the airwaves, in terms of the interplay between the public sphere and civil society. Media should perform positive functions for society. Soviet media theory is imitative of leninist principles which based on the carl marx and engels ideology. This theory has greater relevance in the liberal democracies of the developed world.
Normative theories of mass media mba knowledge base. The normative theories of the press or media hence, explains how ideal media ought to operate with specific system of social values. Normative theories of the press 6 theories firstclass. Based on principles from democratic participant media theory, the paper argues that participatory journalism can serve as a watchdog to the development process of a nation. Theory b libertarian theory c social responsibility theory d soviet communistworkers theory e other theories. In addition, the principle tenet of soviet political life is one of unity the rise of the working class, the revolution. View academics in democratic participant media theory on academia. The soviet constitution guarantees both free speech and a free press. Democraticparticipant theory is in the support of following. Explication of theorectical foundation of communication policy jide johnson department of mass communication. The idea of democratic participant theory was started by grassroot level. Journalism, citizen journalism, practice of journalism, profession of journalism introduction and background to the study.
Democratic media is the idea that the media should be organised along democratic lines rather that strictly commercial lines. Grounding theories of mass communication introduction to. Development theory dependency and world systems theories. Mass communication theories explore explanations for how we interact with mass communication, its role in our lives, and the effects it has on us. Democratic participant media theory nnamdi azikiwe. Uses of democratic theory in media and communication studies. This classic catalogue was later supplemented with the theory of growth, which stipulated the functions to be assumed by the media in developing countries, and the democraticparticipant. Democratic participant theory is a modification of social responsibility theory. Democratic participant media theory media a bilingual monthly. Lets look at five fundamental theories of mass communication. Modernization theory claimed that once developing societies came into contact with western european and north american societies, they would be impelled toward modernization and, eventually, would achieve the economic, political, and social features characteristic of the nations of western europe and the united. It proposes that the media should propagate, support and promote the views and opinions of. The theory is stricter than libertarian and social responsibility which makes it more responsible towards the needs of the audience.
Emerging from the commissions publications and solidified in the literature of journalism by four theories of the press, this new theory maintains that the importance of the press in modern society makes it absolutely necessary that an obligation of social responsibility be imposed on the media of mass communication. It emerged in response to the elitist nature of the press. Siebert, theodore peterson and wilbur schramm in their book called four theories of the press. But will the existing power centres permit such free expression through the. The democratic participant media theory democratic participant theory was propounded by dennis mc quail in the year 1987. Pdf introduction to communication and media studies.
Appraisal of democraticparticipant theory and development. It will be an essential resource for anyone interested in modern india, communications theory, world popular music, or contemporary global culture. Democratic participant media theory, development media theory. Its responsiveness to political and economical pressures and the professional hegemony in. Democratic media is a form of media organization that strives to have the principles of democracy underlying not only the production of content, but also the organization of the entire project. The examples of democraticparticipant theory are the present concepts of community newspapers, community radios and televisions. Media should respond to the desire and needs of their recipients. The new media trends and developmentsthe new media trends and developments in the worldin the world criticism on the private and publiccriticism on the private and public monopoly in mass mediamonopoly in mass media democratic participant. Often it is called as western theories of mass media it is a type of theory that describes an. Development theory development theory dependency and world systems theories. This theory is the latest in the field of media theories, and professor mcquail is its. There are six normative theories of the press, in 1950 siebert et al mentioned four theories, two more were added by mcquail in 1980. Democratic participant theory welcome to newsnowmagazines.
It is commonly accepted that different theories of democracy imply different normative frameworks for evaluating media performance. Democraticparticipant theorydemocraticparticipant theory this theory tells about. Strengths of democraticparticipant theory of mass communication. And free media will thrive as it will keep the abuses of power. Theory says the state have absolute power to control any media for the benefits of people. However, it has also been argued that media and communication.701 995 753 30 277 798 1509 499 971 204 24 1201 148 90 1027 569 903 1411 933 400 1413 39 57 1326 871 1091 1283 93 1423 703 279 958 1433